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Company Values

To achieve ever increasing growth and strength for the company and staff, through a close understanding of pets, and by sustainably providing for the real needs of the pet owners.

  • Caring
  • Quality
  • Sustainability
  • Innovation
  • Integrity

Naturally Nutritious, Deliciously Enjoyed

We specialise in producing high-quality wet cat and dog food in cans, plastic trays, and pouches. Our recipes are Made with locally sourced where possible, fully traceable meats. Free from artificial colours, flavours, and soya. Developed with our in-house nutritionist and NPD team to ensure optimal nutrition. With a focus on taste, texture, and aroma, our foods offer a healthy balance of protein, natural oils, and essential nutrients to support pet wellbeing.

Palatability

Taste Pets Love, Nutrition Owners Trust. Palatability is a key priority in our product development — especially for selective eaters like cats. We focus on:

  • Appealing smell, taste, and texture.
  • Using natural, meaty ingredients.
  • Avoiding artificial additives.

The result? A naturally appetising meal that pets enjoy and that pet parents feel confident serving.

Quality Management

Built on Safety and Precision (ask Paula to scope this out a bit but not making it to technical)

We operate under a robust Quality Management System, which is based on a HACCP Food Safety Plan.

Key practices include:

  • Monitoring every stage from raw intake to packaging.
  • A positive release system — no product leaves until all checks are passed.

Sensory Analysis & Temperature Testing

Freshness You Can See, Smell, and Trust

Before production, all meat is:

  • Locally sourced and fully traceable.
  • Subjected to sensory analysis and temperature testing.
  • Logged into our computerised traceability system.

This ensures only the highest-quality ingredients make it into our recipes.

Pre-Kitting Ingredients

Precision in Every Batch

Before production:

Ingredients are pre-kitted with batch numbers and quantities recorded.

X-ray analysers and manual weight checks ensure accuracy.

Seal and seam checks, temperature verification, and incubation testing ensure product safety and stability.

Daily organoleptic and pH testing maintains our high standards.