SuperValu launches Naturo ‘Chef’s Selection’ into 35 local stores

Multi award winning Mackle Petfoods, is set to supply its Naturo ‘Chef’s Selection’ range into SuperValu stores from this month.  From June 2019, three varieties of the 400g tray will be stocked in each of the 35 SuperValu stores across Northern Ireland, another significant milestone for the premium natural pet food range which was launched less than a year ago.

The SuperValu announcement builds on the success of the range, which has experienced exponential growth of almost 50% since it was launched, reflecting the company’s constant drive for innovation.  The family Petfood business focuses heavily on research into global market trends and customer feedback, all of which is incorporated into its new product development, which led to the launch of Naturo Chef’s Selection last year.

Welcoming the new supply into SuperValu, Account Manager at Mackle Petfoods, Sinead Cotter said,

“We are delighted that this brilliant product is now available to SuperValu customers.  As pet owners become more and more conscious about what they eat, they want to offer natural, high quality healthy food to their dogs too.  The entire Naturo Chef’s Selection range is made from 100% fully traceable natural ingredients and contains coconut, goji berries, kale and chickpeas which are known by consumers as superfoods for their significant health boosting properties.* The range is also the first to include apple cider vinegar, which contains acetic acid, is efficiently metabolised by dogs and may help support against hypertension and reduced cholesterol levels.”

Neil Taylor, Trading Manager at SuperValu said, “Mackle Petfoods has built up a strong reputation for quality product within our business and we stock a wide range of Naturo brand products across our estate. Our customers want to feed their pets in the same way they feed their families, with healthy, natural locally produced food, so we’re excited to be introducing Naturo Chef’s Selection into our SuperValu stores and look forward to hearing their comments. “

The three varieties launching into SuperValu are Naturo Chef’s Selection with Turkey, quinoa, cranberries, sweet potato and cider vinegar, Chicken with coconut, goji berries, kale and cider vinegar and Lamb with chickpeas, blueberries, mixed peppers and cider vinegar.

Back to news