Cleaning Up Our Act: How Naturo is Championing Responsible Pet Ownership at Hackney Marshes
At Mackle Petfoods, we are passionate about making a difference—not only through providing premium pet nutrition but also by championing responsible pet ownership. This dedication inspired one of our latest Naturo Natural Pet Foods initiatives at Hackney Marshes, where we tackled a pressing issue affecting public spaces: dog poo.
It might not be the most glamorous topic, but it’s an essential one. Despite the availability of waste bins, dog waste often goes uncollected, leading to unhygienic conditions in shared spaces. Hackney Marshes, home to over 80 football pitches, is a prime example. That’s why we decided to step in and take action.
The Problem: Dog Waste on Football Pitches
Every Sunday morning, Hackney Marshes comes alive with youth football teams preparing to play. Unfortunately, before games can kick off, coaches and players are often forced to clear dog waste left behind by irresponsible pet owners. Beyond being disruptive, this poses serious health risks. Dog waste can harbor harmful bacteria and parasites like E. coli and roundworms, endangering both children and other dogs.
At Mackle Petfoods, we know that being a responsible pet owner involves more than just providing nutritious food—it’s about taking steps to ensure public spaces remain clean and safe. That’s why Naturo’s latest campaign focused on addressing this important issue.
The Campaign: “Dogs Don’t Care Where They Poo, Naturo Do”
To spark change, we launched the eye-catching “Dogs Don’t Care Where They Poo, Naturo Do” campaign. It combined awareness-raising with practical solutions to help dog owners clean up after their pets.
The Naturo Poo-lice Squad: Fun Meets Responsibility
A standout feature of the campaign was the introduction of the Naturo Poo-lice Squad. Decked out in vibrant uniforms, this lively team patrolled Hackney Marshes to educate dog owners on the importance of cleaning up after their pets. They didn’t just talk the talk—they also handed out free Naturo-branded dog waste bag dispensers to ensure owners had the tools they needed.
This lighthearted yet impactful approach generated buzz and helped foster meaningful conversations about responsible pet ownership, both on-site and online.
Spreading the Word: Big Statements at Hackney Marshes
We didn’t stop there. To amplify the message, we turned Hackney Marshes into a platform for change. Using chalk paint, we marked the pitches with bold, humorous slogans like: “Our number 7 shouldn’t have to pick up your dog’s number 2.” These statements turned heads and got people talking, encouraging social media engagement and driving awareness of the issue.
Why It Matters: Creating Lasting Change
This campaign was about more than raising awareness—it aimed to inspire real, lasting change. Studies show that inconvenience is a common reason pet owners neglect to pick up after their dogs. By providing easy access to waste bags and engaging the public with creative outreach, we helped address this challenge in one of the UK’s most popular outdoor spaces.
At Mackle Petfoods, we’ve always believed in doing things differently. Whether it’s using sustainable, locally sourced ingredients in Naturo’s natural pet foods or finding innovative ways to promote responsible pet ownership, we are committed to caring for pets, our planet, and our communities.
Join Us in Making a Difference
We invite all pet owners to join us in being mindful and responsible. From feeding your dog nutritious food like Naturo’s range of natural wet and dry meals to always picking up after them, every small action helps create cleaner, safer spaces for everyone.
So, the next time you’re at Hackney Marshes or any public area, remember: “Dogs Don’t Care Where They Poo, Naturo Do.” Together, let’s make our parks, pitches, and public spaces better for all.